New Old Now Mama, Why The Butterflies? 2025

Description

This editorial photograph for the project Mama, Why The Butterflies? by New Old Now captures two shirtless men posing dynamically inside a concrete parking garage. One man leans forward with his hands placed on the back of the second man, who is bent over near the front of a parked vintage tan car. The car's front headlight is brightly illuminated, casting a warm glow onto the immediate surroundings. The composition features subdued, desaturated tones with directional lighting highlighting the muscular forms of the subjects. The background shows the austere concrete pillars and ceiling of the underground parking structure.

Style

Editorial, Horizontal, Desaturated

Industries

Luxury Fashion Houses

Color

Background

Carpark

Context

Editorial