Brand
ProjectMama, Why The Butterflies?

New Old Now Mama, Why The Butterflies? 2025
Associated creatives
Tags
Description
This editorial image from the project Mama Why The Butterflies by New Old Now presents a striking composition featuring a shirtless man positioned in the foreground, leaning against the hood of a tan car. In the background, another man is visible sitting in the driver seat, gripping the steering wheel and gazing outward. The warm, muted color grading enhances the textured appearance of the skin and the metallic finish of the vintage vehicle. Natural lighting softly illuminates the scene, casting gentle shadows across the figures and the car body.
Style
Editorial, Horizontal, Desaturated
Techniques
Natural light
Color
Nude / Sand (50%)
Camel (50%)
Background
Carpark
Context
Editorial