New Old Now Mama, Why The Butterflies? 2025

Description

This wide-angle group portrait for the project Mama Why The Butterflies by New Old Now is set inside an expansive industrial concrete parking garage with low concrete pillars and overhead fluorescent strip lighting. A diverse group of six individuals are positioned throughout the expansive frame in various states of dress. In the foreground, a blonde man sits casually on the ground wearing white underwear and high socks. Behind him, several shirtless figures wear tan tights and dark trousers, while further back on the right, a woman in a sheer burnt-orange top and black trousers stands beside an older man in a tailored black suit and tie. The colour palette is muted and cool, dominated by desaturated concrete greys, blacks, and warm skin tones under ambient fluorescent illumination.

Style

Editorial, Horizontal, Desaturated, Earthy

Industries

Designer Fashion

Color

Background

Carpark

Context

Editorial