Brand
ProjectMama, Why The Butterflies?

New Old Now Mama, Why The Butterflies? 2025
Associated creatives
Tags
Description
This dramatic studio editorial photograph for the New Old Now project Mama, Why The Butterflies? features three dancers interacting in a dimly lit setting. A woman leans against a shirtless male partner while reaching her hand out toward another shirtless male dancer standing nearby. The performers wear sheer strapped tops and dark trousers, creating an intimate and expressive tableau. Low-key lighting casts deep shadows and highlights their muscular forms against a dark background, establishing a theatrical and emotive mood.
Style
Editorial, Horizontal, Moody, Matte
Techniques
Low-key / chiaroscuro
Color
Jet Black (50%)
Caramel (30%)
Background
Black Seamless
Context
Editorial