Description

This image for the Maison Margiela Holiday 2025 ad campaign features a tan leather handbag positioned prominently on a solid block of ice surrounded by scattered ice fragments. The dark background is illuminated with vertical streaks of glowing blue light, creating a cold and atmospheric mood. White brand typography reading Maison Margiela Paris is centered across the composition. The shot is art-directed by Glenn Martens and photographed by Frank Lebon.