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  • ·Maison Margiela Holiday 2025 Campaign Editorial
Brand
Maison Margiela
ProjectHoliday 2025 Ad Campaign
Model wearing a sheer veil and elegant evening dress amidst flying paper fragments for Maison Margiela holiday campaign.

Maison Margiela Holiday 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensMaison Margiela Creative Director
Frank Lebon
Frank LebonPhotographer & Director
Nizar Marzouki and Wali
Nizar Marzouki and WaliModels
Robbie Spencer
Robbie SpencerStylist
Tom Wright
Tom WrightHair
Thierry Do Nascimento
Thierry Do NascimentoMakeup
Anita Bitton
Anita BittonCasting Director

Tags

model in evening dressevening dressmodel in dresswoman in dresssheer veildark veilfloating paper fragmentspaper fragments

Description

This striking editorial image for the Maison Margiela Holiday 2025 ad campaign features a model standing dynamically while surrounded by fluttering paper fragments floating through the air. The subject wears a flowing, light-colored evening gown paired with a sheer dark veil over the face, creating a mysterious and avant-garde aesthetic. Two floor fans are visible in the background, generating the wind effect that propels the loose paper scraps across the frame. The lighting is soft and directional, casting gentle shadows against a neutral, reflective studio surface. This high-fashion conceptual piece was photographed by Frank Lebon with styling by Robbie Spencer.

Style

Editorial, Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (70%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign