Maison Margiela Holiday 2025 Ad Campaign 2025

Description

This image for the Maison Margiela Holiday 2025 ad campaign, photographed and directed by Frank Lebon with styling by Robbie Spencer, captures a metallic lighter and chain submerged in turbulent water filled with rising air bubbles. The composition features high-contrast lighting that highlights the reflective metal surfaces against the icy blue and grey aquatic tones. White typography displaying the Maison Margiela Paris brand name is layered cleanly across the centre of the frame. The tactile interplay of liquid movement and polished metal creates a dynamic commercial aesthetic characteristic of the brand's conceptual vision.

Style

Vertical, Commercial, Desaturated, Cool

Techniques

Underwater

Industries

Luxury Fashion Houses

Color

Background

Ocean

Context

Advertising Campaign