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Model in dark coat and boots standing amid falling confetti against a grey background with two floor fans.

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Maison Margiela Holiday 2025 ad campaign featuring a model in dark outerwear amid falling confetti against a grey studio backdrop with floor fans. Photographed by Frank Lebon and styled by Robbie Spencer, the imagery showcases dramatic lighting and theatrical movement. White confetti flutters through the frame while two metal floor fans sit on either side of the reflective floor surface.