Maison Margiela Fall 2025 Ad Campaign 2025

Description

This black-and-white fashion portrait features singer Miley Cyrus posed full-length against a mottled, textured grey studio background. She wears a structured belted leather jacket with pronounced shoulders and high-heeled Mary Jane shoes, holding a matching handbag over her arm. The lighting creates stark highlights and deep shadows across her figure, emphasizing the glossy texture of the leather garments. Large serif typography reading Maison Margiela Paris is centered across the midsection of the frame. The image is part of the Maison Margiela Fall 2025 ad campaign, with creative direction by Glenn Martens, photography by Paolo Roversi, styling by Robbie Spencer, hair by Eugene Souleiman, makeup by Lucia Pica, manicure by Hanae Goumri, and set design by Jean-Hughes de Chatillon.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Textured Backdrop

Context

Advertising Campaign