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BrandMaison Margiela
ProjectFall 2025 Ad Campaign
Close-up portrait of a woman's blue eye with white frosted eyelashes for Maison Margiela Fall 2025 campaign.

Maison Margiela Fall 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensCreative Director
Paolo Roversi
Paolo RoversiPhotographer
Miley Cyrus
Miley CyrusModels
Robbie Spencer
Robbie SpencerStylist / Fashion Editor
Eugene Souleiman
Eugene SouleimanHair
Lucia Pica
Lucia PicaMakeup
Hanae Goumri
Hanae GoumriManicurist
Jean-Hughes de Chatillon
Jean-Hughes de ChatillonSet Designer

Tags

woman blue eye close upblue eye close upwoman blue eyeblue eyewhite frosted eyelasheswhite eyelashesfrosted eyelashes

Description

This close-up portrait from Maison Margiela's Fall 2025 ad campaign highlights a striking blue eye with intricately styled white lashes. Photographed by Paolo Roversi with creative direction by Glenn Martens and styling by Robbie Spencer, the image showcases dramatic lighting and a moody aesthetic. Hair was styled by Eugene Souleiman, makeup by Lucia Pica, nails by Hanae Goumri, and the set was designed by Jean-Hughes de Chatillon.

Style

Editorial, Vertical, Moody

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Sky Blue (50%)
Pure White (50%)

Background

Black Seamless

Context

Advertising Campaign