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Brand
Maison Margiela
ProjectFall 2025 Ad Campaign
Miley Cyrus in a Maison Margiela campaign wearing a dark coat and holding a handbag against a textured backdrop

Maison Margiela Fall 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensCreative Director
Paolo Roversi
Paolo RoversiPhotographer
Miley Cyrus
Miley CyrusModels
Robbie Spencer
Robbie SpencerStylist / Fashion Editor
Eugene Souleiman
Eugene SouleimanHair
Lucia Pica
Lucia PicaMakeup
Hanae Goumri
Hanae GoumriManicurist
Jean-Hughes de Chatillon
Jean-Hughes de ChatillonSet Designer

Tags

miley cyrusmiley cyrus in dark coatmiley cyrus holding handbagwoman wearing dark coatwoman holding handbagdark coathandbag

Description

Maison Margiela Fall 2025 ad campaign featuring Miley Cyrus, photographed by Paolo Roversi with creative direction by Glenn Martens. The subject wears a dark coat and holds a distinctive handbag while standing against a muted textured backdrop. Styling by Robbie Spencer, hair by Eugene Souleiman, makeup by Lucia Pica, manicure by Hanae Goumri, and set design by Jean-Hughes de Chatillon complete the production.

Style

Vertical, Commercial, Desaturated

Techniques

Analogue / film, Soft Light

Industries

Luxury Fashion Houses

Color

Navy (70%)
Pure White (30%)

Background

Textured Backdrop

Context

Advertising Campaign