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BrandMaison Margiela
Project'Artisanal' Fall 2025 Ad Campaign
Model in a detailed sheer dress with floral appliqués being fitted backstage during a Maison Margiela Artisanal campaign shoot.

Maison Margiela 'Artisanal' Fall 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensMaison Margiela Creative Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Abény Nhial
Abény NhialModels
Balat Pal
Balat PalModels
Lis Altma
Lis AltmaModels
Marvella Niteka
Marvella NitekaModels
and Nyakong Chan.
and Nyakong Chan.Models
Olivier Rizzo
Olivier RizzoStylist
Gary Gill
Gary GillHair
Inge Grognard
Inge GrognardMakeup
Anita Bitton
Anita BittonCasting Director
Eric Christison
Eric ChristisonChoreographer

Tags

model in sheer dresssheer dressfloral dressmodel posingmaison margiela model

Description

This image from the Maison Margiela Artisanal Fall 2025 ad campaign captures a backstage fitting moment photographed by Arnaud Lajeunie, with creative direction by Glenn Martens and styling by Olivier Rizzo. The scene features models including Ab<span><!-- &#xE9; --></span>ny Nhial, Balat Pal, Lis Altma, Marvella Niteka, and Nyakong Chan. The composition highlights intricate garment details, delicate sheer fabrics with pastel floral appliqu<span><!-- &#xE9; --></span> s, and a soft, luminous aesthetic. Hair by Gary Gill and makeup by Inge Grognard complete the look, while casting was managed by Anita Bitton and choreography by Eric Christison.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Cream (50%)
Blush (30%)
Beige (20%)

Context

Advertising Campaign, Backstage / Behind the Scenes