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  • ·Maison Margiela Artisanal Fall 2025 Ad Campaign
BrandMaison Margiela
Project'Artisanal' Fall 2025 Ad Campaign
Model standing in transparent PVC coat and distressed trousers in a backstage dressing room

Maison Margiela 'Artisanal' Fall 2025 Ad Campaign 2025

Associated creatives

Glenn Martens
Glenn MartensMaison Margiela Creative Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Abény Nhial
Abény NhialModels
Balat Pal
Balat PalModels
Lis Altma
Lis AltmaModels
Marvella Niteka
Marvella NitekaModels
and Nyakong Chan.
and Nyakong Chan.Models
Olivier Rizzo
Olivier RizzoStylist
Gary Gill
Gary GillHair
Inge Grognard
Inge GrognardMakeup
Anita Bitton
Anita BittonCasting Director
Eric Christison
Eric ChristisonChoreographer

Tags

model in transparent pvc coattransparent pvc coatpvc coatdistressed trousersman in pvc coat

Description

This image from the Maison Margiela Artisanal Fall 2025 ad campaign, photographed by Arnaud Lajeunie, captures a backstage fitting environment. A model stands prominently wearing a translucent purple-tinted PVC coat over a white top and heavily textured, distressed dark trousers. In the background, another figure sits on a wheeled studio chair wearing a white bathrobe, alongside a dress form displaying an elaborate textured gown. The lighting is bright and direct, highlighting the reflective synthetic materials and worn textures of the garments.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Hotel Room

Context

Advertising Campaign, Backstage / Behind the Scenes