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BrandMAD
ProjectBrand Identity
Close up view of white marble stairs with red typographical floor directory signage for MAD brand identity

MAD Brand Identity 2020

Associated creatives

Stoëmp Studio
Stoëmp StudioGraphic Design

Tags

white marble staircasemarble staircasewhite marblestaircasefloor directory signagefloor directorysignage

Description

This image showcases a brand identity project titled Brand Identity for MAD, designed by Stoëmp Studio. The composition features a close-up perspective of white marble stairs paired with clean architectural glass elements. Red typographic overlay text provides a floor directory listing different levels including loft white box, offices, and hall, alongside the phrase Stay a little longer. The lighting is bright and clean, emphasizing the textural grain of the marble and the graphic precision of the signage.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Pure White (70%)
Scarlet (30%)

Background

Marble Texture

Context

Advertising Campaign