MAD Brand Identity 2020

Description

Three large posters are wheatpasted onto a wooden hoarding outdoors in broad daylight, showcasing brand identity graphics for MAD. Designed by Stoëmp Studio, the posters feature striking portrait photography combined with bold red typography and event dates. The central panel displays a person with red pigment across their face wearing a red top, while the flanking panels show monochrome imagery and detailed accessories. Natural lighting casts subtle shadows across the textured paper and wooden structure.

Style

Editorial, Horizontal, Clean

Techniques

Typography, Natural light

Industries

Digital Media & Publishers

Color

Background

Construction Site

Context

Advertising Campaign