BrandMAD
ProjectBrand Identity

MAD Brand Identity 2020
Associated creatives
Tags
Description
This image presents a browser window displaying the digital brand identity and homepage for MAD, designed by Stoëmp Studio. The dark interface features centered red serif typography reading "A place where people care," set above three smooth, low-profile marble pedestals or sculptural vessels casting deep shadows on a pale surface. The minimalist layout includes a navigation menu in the upper right and the brand logo in the upper left corner. The composition relies on stark contrast between the deep charcoal background, vibrant red text, and pale grey surfaces.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, UI illustration
Industries
Specialty Retailers
Color
Jet Black (50%)
Crimson (20%)
Silver (30%)
Context
Website / Web