BrandMAD
ProjectBrand Identity

MAD Brand Identity 2020
Associated creatives
Tags
Description
An exterior view of the MAD building showcases contemporary glass architecture framed by mature plane trees lining the foreground. Large red typographic lettering spelling out Go Up is applied across the large glass windows of the multi-story structure. Parked vehicles line the street in front of the building under clear daylight. Stoëmp Studio contributed graphic design work for this brand identity project. The composition is captured with a horizontal framing style emphasizing the architectural frontage.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Background
Residential Building
Context
Advertising Campaign