Mackage Fall 2023 Ad Campaign 2023

Description

This image from the Mackage Fall 2023 ad campaign features a woman posing outdoors against an expansive, flat desert landscape under a pale, overcast sky. She wears a prominent dark brown leather aviator-style jacket with a thick cream-coloured shearling lapel collar and cuffs, zipped up at the front. The lighting is soft and natural, casting subtle shadows across the scene with a cool colour grading that emphasizes muted earth tones. The composition is centered on the subject, with tyre tracks visible stretching across the sandy ground in the background.

Style

Editorial, Horizontal, Desaturated, Cool

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Desert

Context

Advertising Campaign