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  • ·Mackage Fall 2023 Black Leather Trench Coat Campaign
Brand
Mackage
ProjectFall 2023 Ad Campaign
Close-up of a model wearing a belted black leather trench coat with hands in pockets outdoors in black and white.

Mackage Fall 2023 Ad Campaign 2023

Associated creatives

Eran Elfassy
Eran ElfassyMackage Creative Director
Shayne Laverdiere
Shayne LaverdierePhotographer
Andreea Diaconu and Simon Nessmann
Andreea Diaconu and Simon NessmannModels
Corey Ng
Corey NgStylist
Tsuki
TsukiHair
Yumi Lee
Yumi LeeMakeup

Tags

black leather trench coatleather trench coatblack leather coatleather coatbelted trench coatbelted leather coattrench coat

Description

Shot by photographer Shayne Laverdiere for the Mackage Fall 2023 Ad Campaign under creative director Eran Elfassy, this black-and-white photograph centers on a long belted black leather trench coat. The cropped vertical composition emphasizes the cinched waist belt and hands tucked into side pockets. Strong directional sunlight produces sharp highlights and deep shadows across the glossy leather texture, set against an expansive, barren outdoor ground.

Style

Vertical, Commercial, Monochrome, Glossy

Techniques

Hard Light

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Desert

Context

Advertising Campaign