Mackage Fall 2023 Ad Campaign 2023

Description

This image from Mackage's Fall 2023 ad campaign features a male model standing on a sandy beach shoreline with the dark ocean and breaking waves in the background. The subject wears a dark grey hooded puffer jacket zipped up to the neck, paired with dark trousers. The lighting is cool and overcast, casting soft illumination across the coastal scene. The composition places the subject in the foreground against the natural horizon under an expansive sky. The project was creatively directed by Eran Elfassy and photographed by Shayne Laverdiere.

Style

Editorial, Horizontal, Desaturated, Cool

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign