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Brand
lululemon
ProjectRun New Zealand
Runner in dark jacket and light trousers running uphill across a snowy landscape under a bright sun

lululemon Run New Zealand 2024

Associated creatives

Sam Nixon
Sam NixonPhotographer

Tags

runner running in snowrunnerrunning in snowperson runningathletic apparelrunning shoes

Description

This image for the lululemon project Run New Zealand, photographed by Sam Nixon, captures a dynamic low-angle perspective of a runner in motion across a vast snowfield. The runner wears a dark jacket, light trousers, and patterned socks, striding uphill with determination under a bright sunlit sky. The composition emphasizes movement and outdoor athletic performance against a stark white winter terrain.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Jet Black (50%)
Light Grey (50%)

Background

Snowfield

Context

Advertising Campaign