lululemon Run New Zealand 2024

Description

Two runners are captured mid-stride along a rugged dirt trail set against a vast, snow-capped mountain range under natural daylight. The male runner on the left wears a dark jacket, baseball cap, gloves, and light grey trousers, while the female runner on the right wears an off-white hooded athletic jacket, dark leggings, gloves, and sports sunglasses. The composition is a wide-angle outdoor action shot emphasizing endurance performance apparel in a dramatic high-altitude environment. The lighting is bright and even, highlighting the textures of the apparel and the distant mountain terrain. This campaign image for lululemon was photographed by Sam Nixon as part of the Run New Zealand project.

Style

Horizontal, Commercial, Action, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Mountain

Context

Advertising Campaign