lululemon Run New Zealand 2024

Description

Two runners pose against a majestic backdrop of snow-capped mountains and alpine terrain for the lululemon Run New Zealand project. In the foreground, a woman adjusts her headband while wearing a white hooded athletic jacket, while a man in a navy blue running top and cap stands slightly behind her. The natural daylight illuminates the crisp outdoor setting, highlighting performance textures and athletic apparel. Sam Nixon captured the campaign with a clean, editorial aesthetic that emphasizes outdoor endurance and active lifestyle gear.

Style

Lifestyle, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Mountain

Context

Advertising Campaign