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Brand
lululemon
ProjectRun New Zealand
Female runner in white jacket and blue leggings bending down in a snowy landscape wearing blue running shoes

lululemon Run New Zealand 2024

Associated creatives

Sam Nixon
Sam NixonPhotographer

Tags

woman in white jacketwhite jacketwoman running in snowfemale runnerblue running shoesrunning shoesdark blue leggingsblue leggingsblack gloves

Description

A female runner is captured outdoors in a snowy landscape for the lululemon Run New Zealand project, photographed by Sam Nixon. She wears a white hooded jacket, dark blue leggings, bright blue running shoes, and black gloves while bending forward to adjust her footwear. The natural daylight illuminates the cold outdoor environment, highlighting the crisp white snow and rocky terrain. The composition emphasizes active performance apparel against a vast wintry backdrop.

Style

Horizontal, Commercial, Desaturated, Warm

Techniques

Natural light

Industries

Sportswear

Color

Pure White (50%)
Navy (30%)
Sky Blue (20%)

Background

Snowfield

Context

Advertising Campaign