lululemon
Run New Zealand
Brand
ProjectRun New Zealand
Date
Nov 2024
Description
Lululemon's Run New Zealand campaign highlights performance apparel within the rugged landscapes of the alpine wilderness. Shot by photographer Sam Nixon, the project captures endurance athletes in their element, set against vast snowfields and mountain terrain. Utilizing a desaturated palette and consistent natural light, the imagery leans into a documentary aesthetic that emphasizes both movement and the technical details of the gear. The work focuses on the intersection of active lifestyle apparel and high-altitude endurance training.
Style
Horizontal, Warm
Techniques
Natural light
Industries
Sportswear
Color
Off-White
Context
Advertising Campaign
Associated creatives
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