lululemon Global Winter Seasonal Campaign 2025

Description

A dynamic, stylized motion-blur photograph captured for the lululemon Global Winter Seasonal Campaign, creatively directed by Matija Gabrilo. The image features a side profile of an individual with dark short hair, accessorized with a metallic hoop earring and a silver chain necklace. They wear an open dark jacket layered over a light-colored top paired with denim jeans. Intentional camera movement and long exposure create a rhythmic blur, blending the subject with the ambient lighting and architecture of a city street at night.

Style

Vertical, Commercial, Moody, Grainy

Techniques

Long exposure

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign