lululemon Global Winter Seasonal Campaign 2025

Description

For the lululemon Global Winter Seasonal Campaign, creative directed by Matija Gabrilo, two male models are captured in urban outerwear styling. The side-by-side composition shows full-length and medium shots taken on a city street in crisp daylight. The primary subject wears a brown knit ribbed beanie, a white turtleneck base layer, a petrol blue quilted down vest, and black straight-leg trousers paired with dark canvas sneakers. Beside him, a second smiling model sits outdoors wearing a light grey hooded zip jacket and matching bottoms.

Style

Horizontal, Commercial, Clean

Techniques

Hard Light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign