lululemon Global Winter Seasonal Campaign 2025

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This portrait from the Global Winter Seasonal Campaign for lululemon, directed by Matija Gabrilo, features a young woman outdoors on an urban street. She has short dark hair and wears a dark quilted bomber jacket over a light top, accessorized with layered chain necklaces and small hoop earrings. The camera angle is slightly high, looking down past a directional street sign visible in the upper right corner. Natural daylight illuminates the scene, catching highlights on her hair and face. The background shows blurred traditional buildings and a city street with soft depth of field.