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Brand
lululemon
ProjectGlobal Winter Seasonal Campaign
Split image of a woman in a black quilted coat outdoors and a man in a green puffer vest and grey running tights smiling by water.

lululemon Global Winter Seasonal Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

black quilted coatquilted coatgreen puffer vestpuffer vestwinter outerwearrunning apparelathletic wearman in running gearwoman in winter coat

Description

A diptych composition from the lululemon Global Winter Seasonal Campaign, creative directed by Matija Gabrilo. The left frame features a woman wearing a black quilted outerwear coat over a light top, photographed against a low-angle urban building facade. The right frame showcases a smiling man in athletic running gear, including a deep green quilted vest, long-sleeved technical base layer, and matching tights, set outdoors against a warm sunset horizon over water.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (30%)
Forest Green (30%)
Medium Grey (20%)

Context

Advertising Campaign