lululemon Global Winter Seasonal Campaign 2025

Description

Two runners sprint together along a paved roadway underneath a concrete bridge overpass in this dynamic campaign image for lululemon's Global Winter Seasonal Campaign, creative directed by Matija Gabrilo. On the left, a Black male runner wears a grey lightweight jacket, vivid turquoise running shorts, matching turquoise socks, and white sneakers. To the right, a blonde female athlete wears a white long-sleeve athletic top, matching running shorts, dark compression socks, and black running shoes. Motion blur along the concrete pillars and background landscape accentuates their forward speed beneath natural daylight.

Style

Horizontal, Commercial, Action

Techniques

Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign