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Brand
lululemon
ProjectGlobal Winter Seasonal Campaign
Woman in cyan leggings, grey long-sleeve top, and yellow sunglasses sitting on a concrete barrier along a bridge railing.

lululemon Global Winter Seasonal Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloCreative Director

Tags

woman in cyan leggingscyan leggingssport leggingsyellow running sunglassesrunning sunglassesgrey running topathletic sneakers

Description

A female runner wearing bright turquoise leggings, a light grey performance pullover, and yellow-tinted shield sunglasses sits resting on a roadside concrete barrier. Hard direct sunlight creates defined shadows along the concrete curb and asphalt ground against a clear teal sky and metal bridge railing. The shot is part of the lululemon Global Winter Seasonal Campaign directed by creative director Matija Gabrilo.

Style

Horizontal, Commercial, Saturated

Techniques

Hard Light

Industries

Sportswear

Color

Sky Blue (50%)
Light Grey (40%)

Background

Bridge

Context

Advertising Campaign