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Brand
lululemon
ProjectAlign Mystic
Monochrome shot of a woman in a sports bra, biker shorts, white headband, and socks gripping a frame in an athletic pose.

lululemon Align Mystic 2025

Associated creatives

Laura Vandenbergh
Laura VandenberghCreative Director
Maureen Tang
Maureen TangModel

Tags

maureen tangwoman in athletic wearwoman in sportswearsports bra and biker shortsblack sports brablack biker shortsathletic headbandwhite sports socks

Description

A high-contrast black-and-white athletic portrait featuring model Maureen Tang suspended in a dynamic pose while gripping a metal frame. She wears a dark two-piece activewear set consisting of a sports bra and high-waisted biker shorts, styled with white socks and a wide white headband across her forehead. Her hair is styled in a braid trailing back, cast in deep shadow against a subtly graded, grainy grey studio background. Creative direction is credited to Laura Vandenbergh for the lululemon Align Mystic project.

Style

Vertical, Commercial, Monochrome, Grainy

Industries

Sportswear

Color

Jet Black (60%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign