lululemon Align Mystic 2025

Description

A close-up portrait of model Maureen Tang for the lululemon Align Mystic project, creative directed by Laura Vandenbergh. Tang wears a vibrant purple athletic zip-up jacket paired with a pale lilac headband, captured under warm, direct natural sunlight that casts subtle shadows across the background. The backdrop features horizontal wooden slat siding, complementing the clean, sporty aesthetic and saturated athletic apparel tones.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Background

Wood Texture

Context

Advertising Campaign