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Brand
lululemon
ProjectAlign Mystic
Model Maureen Tang stretching in activewear for lululemon Align Mystic project, captured in grainy monochrome monochrome profile.

lululemon Align Mystic 2025

Associated creatives

Laura Vandenbergh
Laura VandenberghCreative Director
Maureen Tang
Maureen TangModel

Tags

woman stretchingwoman stretching in activewearmodel Maureen TangMaureen Tangwoman in profileactivewearstretching pose

Description

This portrait from the lululemon Align Mystic project features model Maureen Tang in a seated stretching pose captured in profile. The composition employs a grainy monochrome aesthetic with high-contrast lighting emphasizing the contours of the activewear and posture. Laura Vandenbergh served as Creative Director for the campaign. The minimalist studio setting directs full attention to the physical form and garment texture.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Sportswear

Color

Charcoal (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign