lululemon Align Mystic 2025

Description

Model Maureen Tang is photographed from behind in a standing yoga stretch with both arms raised overhead beside a large wood-framed window looking out onto lush green garden foliage. She wears a vibrant purple sports bra with multiple back straps and matching high-waisted activewear biker shorts, accessorised with a white headband securing a long dark braid. Natural daylight filters through the window, highlighting the texture and fit of the athletic apparel. Creative direction by Laura Vandenbergh for lululemon.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Sportswear

Color

Context

Advertising Campaign