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Brand
lululemon
ProjectAlign Mystic
Nine-panel monochrome photographic grid showcasing a female model in athletic wear stretching and posing

lululemon Align Mystic 2025

Associated creatives

Laura Vandenbergh
Laura VandenberghCreative Director
Maureen Tang
Maureen TangModel

Tags

woman in athletic wearathletic wearwoman stretchingwoman posingmodel in activewear

Description

This monochrome photographic grid presents nine individual frames featuring model Maureen Tang engaged in various stretching and yoga poses for the lululemon project Align Mystic. Creative direction was led by Laura Vandenbergh. The composition employs high-contrast black-and-white tones, emphasizing sculptural body lines, athletic apparel, and dynamic movement. Each panel captures a different angle or gesture, highlighting form and flexibility within a minimalist studio setting.

Style

Commercial, Square, Monochrome, Clean

Industries

Sportswear

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign