
lululemon Align Mystic 2025
About
This monochrome photographic grid presents nine individual frames featuring model Maureen Tang engaged in various stretching and yoga poses for the lululemon project Align Mystic. Creative direction was led by Laura Vandenbergh. The composition employs high-contrast black-and-white tones, emphasizing sculptural body lines, athletic apparel, and dynamic movement. Each panel captures a different angle or gesture, highlighting form and flexibility within a minimalist studio setting.
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Background
White Seamless
Context
Advertising Campaign