lululemon Align Mystic 2025

Description

This portrait features model Maureen Tang captured in a low-angle perspective against a neutral grey studio backdrop as part of the Align Mystic project for lululemon. The subject is shown wearing a sports bra and a headband, with her hands clasped and extended forward in a stretching pose. The composition utilizes a monochrome color palette with soft lighting that accentuates form and texture. Creative direction was led by Laura Vandenbergh.

Style

Lifestyle, Vertical, Monochrome

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Grey Seamless

Context

E-commerce / Product