Brand
ProjectAlign Mystic

lululemon Align Mystic 2025
Associated creatives
Tags
Description
Model Maureen Tang is photographed from behind in an athletic wear look for the lululemon Align Mystic campaign, creative directed by Laura Vandenbergh. She wears a vibrant purple sports bra featuring multi-strap back detailing, paired with a wide white headband and a long, sleek braided ponytail. Soft directional light highlights her back and shoulders against a warm wooden window frame in the background.
Style
Vertical, Commercial, Warm
Techniques
Soft Light
Industries
Sportswear
Color
Amethyst (40%)
Jet Black (30%)
Off-White (20%)
Context
Advertising Campaign
