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BrandLO.W
ProjectBrand Identity
Three illuminated advertising posters featuring the LO.W brand identity mounted on a tiled subway station wall.

LO.W Brand Identity 2020

Associated creatives

An Open Understanding
An Open UnderstandingGraphic Design

Tags

advertising postersposterssubway postersbrand identitybillboard mockup

Description

Three vertical advertising posters are mounted side-by-side along a white tiled wall in an underground subway or transit station. Each poster displays the brand typography and imagery for LO.W, featuring split-composition visuals with natural textures and water elements. The station environment features light grey tiles, blue trim along the floor, and overhead fluorescent light fixtures casting a clean illumination across the scene. The overall composition is a straight-on, symmetrical architectural view of the commercial display.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, 3D render / CGI

Color

Medium Grey (50%)
Pure White (50%)

Background

Street

Context

Out of Home (OOH)