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Brand
LO.W
ProjectBrand Identity
Split view showing a textured orange sofa with a pink pillow and a blue ocean horizon under a cloudy sky.

LO.W Brand Identity 2020

Associated creatives

An Open Understanding
An Open UnderstandingGraphic Design

Tags

orange sofasofaorange couchpink pillowpink cushion

Description

This brand identity project for LO.W features a striking split-composition graphic design. The left side highlights a textured rust orange upholstered sofa resting on light wooden legs, accompanied by a pale pink quilted pillow. The right side contrasts with a photographic view of a calm blue ocean beneath a bright sky with scattered white clouds. Large white serif typography displaying the brand name is overlaid centrally across the divide.