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BrandLO.W
ProjectBrand Identity
Split view showing a textured orange sofa with a pink pillow and a blue ocean horizon under a cloudy sky.

LO.W Brand Identity 2020

Associated creatives

An Open Understanding
An Open UnderstandingGraphic Design

Tags

orange sofasofaorange couchpink pillowpink cushion

Description

This brand identity project for LO.W features a striking split-composition graphic design. The left side highlights a textured rust orange upholstered sofa resting on light wooden legs, accompanied by a pale pink quilted pillow. The right side contrasts with a photographic view of a calm blue ocean beneath a bright sky with scattered white clouds. Large white serif typography displaying the brand name is overlaid centrally across the divide.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Real Estate Platforms

Color

Rust (70%)
Blush (30%)

Context

Advertising Campaign