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Brand
LO.W
ProjectBrand Identity
LO.W brand identity billboard on a street featuring typography and an orange sofa graphic

LO.W Brand Identity 2020

Associated creatives

An Open Understanding
An Open UnderstandingGraphic Design

Tags

brand identity billboardbillboard designbrand identitybillboardtypographygraphic designstreet billboard

Description

This image presents a brand identity billboard for LO.W, featuring distinctive serif typography against a mint green panel next to a visual of an orange textured sofa resting on a light-colored rug with small yellow lemons. The outdoor display is mounted on metal posts above a sidewalk on Bond Street in New York City. The composition includes a vertical purple textured decorative element on the left side and warm horizontal light trails crossing the lower section. Designed by An Open Understanding, the visual language highlights clean corporate graphics and contemporary commercial branding.