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ProjectPre-Fall 2026 Men's Campaign
Tyshawn Jones standing on a stone bridge holding a monogram duffel bag for the Louis Vuitton Pre-Fall 2026 Men's Campaign.

Pre-Fall 2026 Men's Campaign 2026

Associated creatives

Pharrell Williams
Pharrell WilliamsMen’s Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Tyshawn Jones
Tyshawn JonesTalent
Central Park
Central ParkLocation
New York City
New York CityLocation

Tags

tyshawn jonestyshawn jones standingman holding duffel bagman in grey coatmonogram duffel bagduffel baggrey coat

Description

Tyshawn Jones stands atop a stone bridge in Central Park, New York City, photographed by Oliver Hadlee Pearch for the Louis Vuitton Pre-Fall 2026 Men's Campaign. He wears a grey coat and dark trousers while holding a large monogram duffel bag. The background shows a scenic lake, trees, and distant urban high-rises under an overcast sky. Bold white typography reading LOUIS VUITTON spans across the center of the frame. Natural light illuminates the outdoor scene with soft shadows.

Style

Editorial, Vertical, Cool, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Beige (50%)

Background

Bridge

Context

Advertising Campaign