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Black man in a red jacket leaning on a bicycle in a park holding phone to ear

Pre-Fall 2026 Men's Campaign 2026

Associated creatives

Tags

Description

Photographed by Oliver Hadlee Pearch for Louis Vuitton's Pre-Fall 2026 Men's campaign, talent Tyshawn Jones is captured in Central Park, New York City. The subject leans over the handlebars of a bicycle outdoors in a park setting, wearing a red zip-up jacket over a light t-shirt and dark trousers. He holds a black smartphone to his right ear with a serious expression. Natural daylight illuminates the scene with a tree trunk visible in the background.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (60%)
Jet Black (40%)

Background

Park

Context

Advertising Campaign