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ProjectPre-Fall 2026 Men's Campaign
Black man wearing a red jacket and dark trousers riding a bicycle outdoors near a park fence for Louis Vuitton

Pre-Fall 2026 Men's Campaign 2026

Associated creatives

Pharrell Williams
Pharrell WilliamsMen’s Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Tyshawn Jones
Tyshawn JonesTalent
Central Park
Central ParkLocation
New York City
New York CityLocation

Tags

black man riding bicycleblack manman riding bicycleriding bicyclered jacketdark trouserswhite t-shirt

Description

Tyshawn Jones is captured outdoors in New York City for the Louis Vuitton Pre-Fall 2026 Men's Campaign, photographed by Oliver Hadlee Pearch with creative direction by Pharrell Williams. The subject wears a red jacket layered over a white t-shirt and dark trousers while riding a bicycle near a wire fence and park greenery. Natural daylight illuminates the scene, highlighting the casual pose and dynamic movement in a park setting.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Slate (50%)

Background

Park

Context

Advertising Campaign