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BrandLouis Vuitton
ProjectPre-Fall 2026 Men's Campaign
Tyshawn Jones standing on a large rock in Central Park carrying a Louis Vuitton travel bag for the Pre-Fall 2026 campaign.

Louis Vuitton Pre-Fall 2026 Men's Campaign 2026

Associated creatives

Pharrell Williams
Pharrell WilliamsMen’s Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Tyshawn Jones
Tyshawn JonesTalent
Central Park
Central ParkLocation
New York City
New York CityLocation

Tags

tyshawn jonestyshawn jones standingman standinglouis vuitton travel bagtravel bagbrown coatman in brown coat

Description

Tyshawn Jones stands atop a large rock formation in Central Park, New York City, photographed by Oliver Hadlee Pearch for Louis Vuitton's Pre-Fall 2026 men's campaign. He wears an open brown coat layered over a white top and dark trousers, holding a patterned travel bag. The background features mature trees in early spring foliage and the classic architectural facade of an apartment building. Natural daylight illuminates the outdoor setting, complemented by a bed of yellow flowers in the foreground and the prominent white text overlay of the brand name.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Navy (50%)

Background

Park

Context

Advertising Campaign