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BrandLouis Vuitton
ProjectPre-Fall 2026 Men's Campaign
Man playing table tennis outdoors wearing a red jacket and holding a paddle near a table in a park

Louis Vuitton Pre-Fall 2026 Men's Campaign 2026

Associated creatives

Pharrell Williams
Pharrell WilliamsMen’s Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Tyshawn Jones
Tyshawn JonesTalent
Central Park
Central ParkLocation
New York City
New York CityLocation

Tags

man playing table tennisman playing ping pongtable tennis playerman in red jacketred jackettable tennis paddleping pong paddleping pong ball

Description

This outdoor campaign image for Louis Vuitton Pre-Fall 2026 features talent Tyshawn Jones playing table tennis outdoors in a park setting. Photographed by Oliver Hadlee Pearch under the creative direction of Pharrell Williams, the scene captures a dynamic moment as the player swings a paddle toward a blurred ping-pong ball. He wears a red zippered jacket layered over a light t-shirt and dark trousers. Natural daylight filters through the surrounding trees onto the paved ground.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Jet Black (50%)

Background

Park

Context

Advertising Campaign