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BrandLouis Vuitton
ProjectPre-Fall 2026 Men's Campaign
Tyshawn Jones riding a bicycle in Central Park wearing a dark vest and white shirt for Louis Vuitton.

Louis Vuitton Pre-Fall 2026 Men's Campaign 2026

Associated creatives

Pharrell Williams
Pharrell WilliamsMen’s Creative Director
Oliver Hadlee Pearch
Oliver Hadlee PearchPhotographer
Tyshawn Jones
Tyshawn JonesTalent
Central Park
Central ParkLocation
New York City
New York CityLocation

Tags

tyshawn jonesblack man riding bicycleblack manman riding bicycledark vestwhite long sleeve shirtdenim jeans

Description

Tyshawn Jones rides a bicycle through Central Park in New York City for the Louis Vuitton Pre-Fall 2026 men's campaign. He wears a dark sleeveless vest over a white long-sleeve shirt and denim jeans. The shot is captured outdoors in daylight with a natural park setting in the background. The campaign is photographed by Oliver Hadlee Pearch under the creative direction of Pharrell Williams.

Style

Lifestyle, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Park

Context

Advertising Campaign