BrandLouis Vuitton
ProjectFall 2024 Men's Ad Campaign
Louis Vuitton Fall 2024 Men's Ad Campaign 2024
Associated creatives
Pharrell WilliamsLouis Vuitton Men’s Creative Director
ConvoyAgency
Juan Costa PazCreative Director
Colin DodgsonPhotographer
Ronnie DavisModels
Clement ChabernaudModels
Kyosuke AkiyoshiModels
Luke ChampionModels
Rayan LamarreModels
and Ridzman ZidaineModels
Matthew HensonStylist
Karim BelghiranHair
Christine CorbelMakeup
Anita BittonCasting Director
Tags
Description
This advertising campaign image for Louis Vuitton's Fall 2024 Men's collection features a man in a cowboy hat riding a brown horse across a sweeping snowy mountain landscape. Photographed by Colin Dodgson with creative direction by Juan Costa Paz and Pharrell Williams acting as Louis Vuitton Men's Creative Director, the scene captures a cinematic western aesthetic. The rider wears denim attire while galloping against a backdrop of towering snow-dusted peaks and sparse winter slopes. The composition utilizes natural light and a wide landscape perspective to emphasize scale and atmosphere.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Denim (50%)
Background
Mountain
Context
Advertising Campaign