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BrandLouis Vuitton
ProjectFall 2024 Men's Ad Campaign
Model climbing onto the side of a parked silver truck outdoors in a mountainous landscape holding a leather handbag

Louis Vuitton Fall 2024 Men's Ad Campaign 2024

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Convoy
ConvoyAgency
Juan Costa Paz
Juan Costa PazCreative Director
Colin Dodgson
Colin DodgsonPhotographer
Ronnie Davis
Ronnie DavisModels
Clement Chabernaud
Clement ChabernaudModels
Kyosuke Akiyoshi
Kyosuke AkiyoshiModels
Luke Champion
Luke ChampionModels
Rayan Lamarre
Rayan LamarreModels
and Ridzman Zidaine
and Ridzman ZidaineModels
Matthew Henson
Matthew HensonStylist
Karim Belghiran
Karim BelghiranHair
Christine Corbel
Christine CorbelMakeup
Anita Bitton
Anita BittonCasting Director

Tags

man climbing truckman climbingman in brown jacketbrown jacketflared denim jeansdenim jeansjeansleather handbaghandbagpickup trucksilver trucktruck

Description

This portrait from the Louis Vuitton Fall 2024 Men's Ad Campaign, photographed by Colin Dodgson with creative direction by Pharrell Williams and Juan Costa Paz, captures a dynamic outdoor scene. A model is photographed mid-motion climbing onto the side of a reflective silver pickup truck in a mountainous landscape under an open, hazy sky. The subject wears a dark brown jacket, flared denim jeans, and patterned boots, while holding a structured leather handbag overhead. The lighting has a warm, natural quality with sepia tones, accentuating the rugged textures of the dirt terrain and truck tires.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (50%)
Denim (50%)

Background

Mountain

Context

Advertising Campaign