Louis Vuitton Fall 2024 Men's Ad Campaign 2024

Description

This photograph from the Louis Vuitton Fall 2024 men's ad campaign, captured by photographer Colin Dodgson under the creative direction of Pharrell Williams and Juan Costa Paz, features a model seated behind the wheel of a vintage pickup truck. The subject wears dark sunglasses and a patterned red and black jacket with leather sleeves, holding onto the steering wheel. Reflected softly in the rear window is the mountainous landscape outside, illuminated by warm natural daylight. The composition utilizes a horizontal framing style with a cinematic and editorial register, highlighting apparel and accessories styled by Matthew Henson.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Garage

Context

Advertising Campaign